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The biggest mistakes you can do on Facebook pages

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I was browsing yesterday and came across this article from www.socialbakers.com . I thought I would share it with you. I think you’ll find it very interesting. It is a touchy topic, but certainly worth looking at if you are in business, starting a business or maybe you want to share information about your organisation.This list of most common mistakes should give you a better idea of how to post on your Facebook Page. They are not ordered by importance.

1. Post too many times a day on Facebook
This could be also represented as spamming their Facebook fans which shouldn’t be done by any means.
Posting too many times a day should be different for brands and media companies. The recommended average of posting would be once a day for a brand (or 2 – 3 times exceptionally if you have a very good announcement). For media companies, the threshold that fans can endure is much bigger, typically in the range of6 – 12 posts per day.

2. Posting the same content again

Reposting – though sometimes recommended by social media marketers, it is not a recommended thing to do. Never repost the same content – and if you have to, make sure that it is always with a new twist.

3. Arguing with your fans

4. Posting too often (close to each other)

This is different from #1. Posting too many times. Even though you might post just twice a day – a common mistake is a social media manager comes in and launches these posts 2 minutes from each other. Saving time? Yes, but lowering the social engagement rate of the page.

5. Posting one type of content

We know you have that website, and you might have KPIs that are aimed at driving people to your site (change them!), but fans are not interested to see only links from your company – we are sure they`d love to see images, status updates, etc.

6. Posting without descriptions

Minor thing – sometimes you just feel like posting that link, photo, or video on Facebook, but you don`t put a description in the actual status update, so the status update doesn’t provide any additional information.

7. Not responding to your fans

This is a big mistake.Facebook is a 2-way communication, make sure you connect with your fans and engage in conversations on your Wall.
8. Responding too slow to your fans

Fans don`t only expect you to respond. When you call customer care, you also expect a response quite quickly. We suggest in this case companies try to get their average response rates to under 6 hours in the first phase.

9. Not using Facebook landing tabs

Every week from now on, we will put a list of the top brands that do these mistakes the most, and also detect some of the best ones using Socialbakers Page Analytics. We have also published another article regarding landing tabs just days ago.

Lorcan Kinsella
Lorcan Kinsella is one of the most sought after Digital Marketing Strategists both in Ireland and internationally, having worked with some of the biggest names in information marketing in the world, including Jeff Walker, Dan Kennedy and Tony Robbins while working with the LaunchMen. He is well known for his innovative and passionate approach to digital marketing with extensive experience in developing, defining the overall marketing strategy. Having set up a number of businesses himself and worked in sales and marketing roles over the past 15 years he understands the challenges of developing an effective social media marketing strategy and ultimately a strong brand in the changing market place of today. In addition he is Moderator of Social Media International which is a sub group of Social Media Marketing which is the 4th largest group on LinkedIn boasting 750k members and founder of Social Media Marketing Ireland. In 2013 he founded Link into Business which is a membership training site for entrepreneurs, business owners, which provides all the up to date strategies in digital marketing and social media.

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