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Standout From the Crowd

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When pitching Social Media Optimization to a potential client, I start to get really excited thinking about the endless potential for success in any of the social networks I recommend. I know how quickly this expert can become a thought Leader on Twitter, how soon she will find her target audience on Facebook, and how she is an ideal candidate for a series of tutorial videos on her own Youtube Channel. Every individual in the world is unique, so if they have something valuable to share then there has to be a special niche for them, an audience in need of their brand of expertise. As long as they are provided with the tools to access the masses, they can stand and deliver. But how do you convince a client that they not only have what it takes to thrive in the social mediasphere, but that social media will deliver a significant ROI, as long as they commit to sufficient participation in their desired communities?

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Lorcan Kinsella
Lorcan Kinsella is one of the most sought after Digital Marketing Strategists both in Ireland and internationally, having worked with some of the biggest names in information marketing in the world, including Jeff Walker, Dan Kennedy and Tony Robbins while working with the LaunchMen. He is well known for his innovative and passionate approach to digital marketing with extensive experience in developing, defining the overall marketing strategy. Having set up a number of businesses himself and worked in sales and marketing roles over the past 15 years he understands the challenges of developing an effective social media marketing strategy and ultimately a strong brand in the changing market place of today. In addition he is Moderator of Social Media International which is a sub group of Social Media Marketing which is the 4th largest group on LinkedIn boasting 750k members and founder of Social Media Marketing Ireland. In 2013 he founded Link into Business which is a membership training site for entrepreneurs, business owners, which provides all the up to date strategies in digital marketing and social media.