Blog SEO

Your Website and Blog is a Two Way Conversation

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You know you need to have one, but where should you put it? That question comes up frequently in the SEO Chat forums as well. There’s really only three possible places: directly on your company’s website, hosted on a subdomain, or set up on an external blogging platform such as Blogger or WordPress.

Of these three options, the last one is the worst, from an SEO standpoint. You’re trying to attract people to your website. Visitors follow content. Good content encourages linking, which makes you more visible in the search engines. A properly-maintained blog is a goldmine of regularly-updated niche content. You want that content working directly for your own website and building link juice by being ON the site itself. Either of the first two options will do that. Anything else just multiplies the amount of work you need to do.

 

So now that you have a blog, you need to promote it. There’s a number of ways to do this, but they all start with doing your homework. And by homework, I mean keyword research. Pick the long-tail keywords you want to target. Now do some more homework, so that the posts you write for your blog are the ultimate resources online for your niche topics.
But it doesn’t stop there. Who wants to have a one-way conversation? When visitors comment on your posts, be sure to comment back. Encourage thoughtful conversation. Please feel free to go further than that. You’re probably not the only person blogging on your topic. Find your niche’s well-respected bloggers and engage them in a good, useful discussion online – on their blog, on your blog, wherever it makes sense.
And don’t forget to take advantage of social media tools – not just Twitter and Facebook, but YouTube and others that might be specific to your field. Make it easy for your readers to share your content, too, with RSS feeds, email subscriptions, and “Tweet this” and other buttons that let them tell their circle of friends that your posts are worth a look.

Lorcs over and out!!

Lorcan Kinsella
Lorcan Kinsella is one of the most sought after Digital Marketing Strategists both in Ireland and internationally, having worked with some of the biggest names in information marketing in the world, including Jeff Walker, Dan Kennedy and Tony Robbins while working with the LaunchMen. He is well known for his innovative and passionate approach to digital marketing with extensive experience in developing, defining the overall marketing strategy. Having set up a number of businesses himself and worked in sales and marketing roles over the past 15 years he understands the challenges of developing an effective social media marketing strategy and ultimately a strong brand in the changing market place of today. In addition he is Moderator of Social Media International which is a sub group of Social Media Marketing which is the 4th largest group on LinkedIn boasting 750k members and founder of Social Media Marketing Ireland. In 2013 he founded Link into Business which is a membership training site for entrepreneurs, business owners, which provides all the up to date strategies in digital marketing and social media.

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