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Blog and Site Content – Get it Right from the Start

Seeing as this is my first blog post I thought I would keep it current. Respected members of the blogosphere maintain a properly-maintained blog usually calls for lots of content and I  totally agree. Your visitors keep coming back to read your words of wisdom. But what if you’re running short on inspiration? Where can you get more content? A good way is, what I find is “Write down on a sheet of paper every question a prospect/customer has ever asked you.” Then use your blog posts to start answering those questions. After all, if your customers and prospects are asking you those questions, your blog readers are probably wondering exactly the same things. You can also use your posts to solicit questions from your readers, and answer them in follow-up posts. Or you can ask your customers questions about how they’ve used your product or service, and share their answers with your readers. Set aside some time regularly for a little bit of brainstorming and you’ll never run out of topics.

Now let’s talk about some of the elements of website design and redesign. I’ve heard it said that a picture is worth a thousand words – and more than one web designer has observed that it better be, because it takes up a lot more memory. That said, you do want to use them, but you want to use them judiciously. Images should complement the text they accompany. In other words, they should be relevant to your content.

Despite their clarity, though, never assume that images are self-explanatory. Always include ALT tags and captions that explain what they are and how they relate to your content. You’ll help both humans and search engine spiders visiting your site to put your images in the proper context. So much for still images; what about the ones that move? Should you include video in your website redesign? Well, Cisco recently forecast that video will make up more than 91 percent of global consumer IP traffic in 2014. If you want a piece of that, you’d better figure out how to add video to your website. Yes, a good video can take some work, but it’s gotten much easier, and you don’t need to go crazy. Like still pictures, video can be used to explain certain things more succinctly and clearly than just text or even still images. You can use video to walk prospects through your product’s features and how to use it, for example. This could be especially useful if you’re getting feedback from customers that tells you they’re having a problem; show them how to solve it. I recommend using video to highlight case studies and introduce industry-specific data. If all of these changes sound a little scary, keep in mind that you don’t have to do everything all at once. Indeed, you shouldn’t. It’s easier to make gradual, incremental changes to your website, look at me just starting with one blog and taking the next step – “Incremental changes reduce the probability of unexpected user experiences and confusion.” They could also reduce the chance that you’ll put changes into place that lead to outrage from your users. Think about the various changes that Facebook has made to the way its site functions. Mashable Co-Editor Ben Parr noted that “major overhauls of large websites don’t go over well.” You don’t want to scare your visitors, and drastic change can do that.

That’s all for now. If there’s interest, later I’ll cover some more things you should keep in mind as you’re redesigning your website.
Lorcs over and out!

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SEO

SEO

Search Engine Optimization (SEO) is the process of improving the visibility of a website or a we page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. Other forms of search engine marketing(SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a website web presence.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

The acronym “SEO” can refer to “search engine optimizers,” a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site and site content, SEO tactics may be incorporated into website development and design. The term “search engine friendly” may be used to describe website designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.

Contact us For a Free Consultation…….

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Pay Per Click

Pay Per Click

Pay per click (PPC) is an Internet advertising model used on websites, where advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.
Cost per click (CPC) is the sum paid by an advertiser to search engines and other Internet publishers for a single click on their advertisement which directs one visitor to the advertiser’s website.
In contrast to the generalized portal, which seeks to drive a high volume of traffic to one site, PPC implements the so-called affiliate model, that provides purchase opportunities wherever people may be surfing. It does this by offering financial incentives (in the form of a percentage of revenue) to affiliated partner sites. The affiliates provide purchase-point click-through to the merchant. It is a pay-for-performance model: If an affiliate does not generate sales, it represents no cost to the merchant. Variations include banner exchange, pay-per-click, and revenue sharing programs.
Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser’s keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to or above organic results on search engine results pages, or anywhere a web developer chooses on a content site.
Among PPC providers, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the three largest network operators, and all three operate under a bid-based model. Cost per click (CPC) varies depending on the search engine and the level of competition for a particular keyword.
The PPC advertising model is open to abuse through click fraud, although Google and others have implemented automated systems to guard against abusive clicks by competitors or corrupt web developers

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Slide

Social Media

The best way to define social media is to break it down. Media is an instrument on communication, like a newspaper or a radio, so social media would be a social instrument of communication.

In Web 2.0 terms, this would be a website that doesn’t just give you information, but interacts with you while giving you that information. This interaction can be as simple as asking for your comments or letting you vote on an article, or it can be as complex as flixter recommending movies to you based on the ratings of other people with similar interests. Think of regular media as a one-way street where you can read a newspaper or listen to a report on television, but you have very limited ability to give your thoughts on the matter.

Social media, on the other hand, is a two-way street that gives you the ability to communicate too.

Social Media Packages
We provide simple guide lines where you can integrate your social media identity to your customers. We demonstrate  how businesses should use social media channels and platforms in order to engage with their audience with an authentic voice and develop a loyal community that is based on conversations as opposed to broadcast messages.

  • Social Networks (Facebook, MySpace,)
  • Professional Networks (LinkedIn, Xing,)
  • Microblogging (Twitter, Laconica, Yammer)
  • Blogs (WordPress, Blogger)
  • Twitter Clients (Tweetdeck,Hootsuite)
  • Video Sites (YouTube, Vimeo)
  • Photosites (Flickr, Photobucket)
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Slide

Search Engine Optimization

Search Engine Optimization (SEO) is the process of improving the visibility of a website or a we page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. Other forms of search engine marketing(SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a website web presence.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

The acronym “SEO” can refer to “search engine optimizers,” a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site and site content, SEO tactics may be incorporated into website development and design. The term “search engine friendly” may be used to describe website designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.

Contact us For a Free Consultation…….

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