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Why you need to be involved in Social Media

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Years ago, when websites such as Facebook and MySpace first started, nobody could have imagined how big they would become in such a short time. Nowadays, social networking sites are becoming the best-ever growing Internet segment, having millions of users from all over the world.

Today, social media marketing has an important role to play in business, particularly advertising and marketing . Several years ago nobody would know the word ‘viral video,’ however, now YouTube has become a household name. And with so many channels and avenues, you can find many ways to promote your company. You need to be involved in Social Media, because you simply can’t afford not to.

The key to success is to develop an appropriate marketing combination (traditional and social media)  for any business. Not all the businesses are same and would not essentially gain from the same marketing plan.  You must develop your own social media strategy. Yes, it can be time-consuming. But, once you develop a social strategy, then you can go for developing your networks with consumer interactions – encourage and develop the conversations that develop between you and your customers.

Social media is just that – it’s social! Being in social media means you have to interact with your fans. It’s no longer a one-way communication; rather, you now have to engage your customers directly. It may seem like a scary concept, but now, everyone expects it.  Social networking sites with Web 2.0 technologies are changing dramatically and the way of using the Internet has changed. The one-way connection is transformed into an  active connective medium, thereby permitting users sharing a wide variety of content comprising blogs, videos, photos, and more. Technology has changed – and now so must you.

Lorcan Kinsella
Lorcan Kinsella is one of the most sought after Digital Marketing Strategists both in Ireland and internationally, having worked with some of the biggest names in information marketing in the world, including Jeff Walker, Dan Kennedy and Tony Robbins while working with the LaunchMen. He is well known for his innovative and passionate approach to digital marketing with extensive experience in developing, defining the overall marketing strategy. Having set up a number of businesses himself and worked in sales and marketing roles over the past 15 years he understands the challenges of developing an effective social media marketing strategy and ultimately a strong brand in the changing market place of today. In addition he is Moderator of Social Media International which is a sub group of Social Media Marketing which is the 4th largest group on LinkedIn boasting 750k members and founder of Social Media Marketing Ireland. In 2013 he founded Link into Business which is a membership training site for entrepreneurs, business owners, which provides all the up to date strategies in digital marketing and social media.

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