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Web Summit Uncut Part 2 – Boss Metrics – Finally Social Media Measured

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Last week the Dublin Web Summit was attended by some of the biggest technology companies in the industry as well as some of the hottest new tech start ups. Conor Lynch, CEO of BOSS Metrics, took the time to speak about BOSS Metrics and the future of social media training. Many executives, he said, attend social media training courses but the real challenge is helping them to keep their training fresh in their minds and make use of it in their companies. Take a peek!

BOSS Metrics kicks in after the training course, setting executives tasks that help them build up experience in using social media tools like Facebook, Twitter, Foursquare and LinkedIn, and making the medium work for their businesses.

Lorcan Kinsella
Lorcan Kinsella is one of the most sought after Digital Marketing Strategists both in Ireland and internationally, having worked with some of the biggest names in information marketing in the world, including Jeff Walker, Dan Kennedy and Tony Robbins while working with the LaunchMen. He is well known for his innovative and passionate approach to digital marketing with extensive experience in developing, defining the overall marketing strategy. Having set up a number of businesses himself and worked in sales and marketing roles over the past 15 years he understands the challenges of developing an effective social media marketing strategy and ultimately a strong brand in the changing market place of today. In addition he is Moderator of Social Media International which is a sub group of Social Media Marketing which is the 4th largest group on LinkedIn boasting 750k members and founder of Social Media Marketing Ireland. In 2013 he founded Link into Business which is a membership training site for entrepreneurs, business owners, which provides all the up to date strategies in digital marketing and social media.

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