Social Networking has exploded in the last five years, and everyone (and literally, their mothers) are getting in on it. There’s a social network for everything – your personal life, your hobbies, even your pets – why should your business life be any different? “LinkedIn” is one of the best and useful online sites among professionals. It’s a website designed to connect business professionals and offering them to share information regarding their business, growth, marketing, promotion of product and services. It’s like an internal linked structure where you can find others who you should connect with, so that they can add value to you and help you to grow your career and vice versa.
Get started with LinkedIn
First of all you have to create a profile of yourself. If don’t have a profile on LinkedIn, then you can not access the most important information. Your profile is considered as your online resume, so make sure you add all the important details to it. An attractive profile will help you to link up with more and more people like potential employers or partners who will enhance your professional life.
3 Easy Steps to a Smashing LinkedIn Page:-
Profile Makeover – Add your voice to your profile so that it looks more real and interesting, and not boring. Add a professional-looking picture. The idea is to present yourself as if you were going to a professional meeting or job interview. Mention your experiences, your designation, your education and qualifications. In case you are working as a part of a company then mention that as well.
Keywords – Increase your visibility by adding keywords to your profile. Specify words related to your product, skills and company. Also, use keyword in your job title. This will increase your chance of being found when someone uses the LinkedIn search function.
Connections – Search friends with the help of email addresses and add them on the LinkedIn network. Add specialists. Send invitations to your old colleagues to join you in LinkedIn. Get URL and add links, websites, upload video and add applications to your page.
All the above tips are helpful in improving your LinkedIn page. Visit your profile regularly – you’ll see some place for improvement here and there. Keep it up to date with your latest achievements, since you don’t know when people could be accessing your profile.
Lorcan Kinsella is one of the most sought after Digital Marketing Strategists both in Ireland and internationally, having worked with some of the biggest names in information marketing in the world, including Jeff Walker, Dan Kennedy and Tony Robbins while working with the LaunchMen. He is well known for his innovative and passionate approach to digital marketing with extensive experience in developing, defining the overall marketing strategy.
Having set up a number of businesses himself and worked in sales and marketing roles over the past 15 years he understands the challenges of developing an effective social media marketing strategy and ultimately a strong brand in the changing market place of today.
In addition he is Moderator of Social Media International which is a sub group of Social Media Marketing which is the 4th largest group on LinkedIn boasting 750k members and founder of Social Media Marketing Ireland. In 2013 he founded Link into Business which is a membership training site for entrepreneurs, business owners, which provides all the up to date strategies in digital marketing and social media.