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Top 3 Tips to Make Blogging Work For You

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Many people think blogging as just a hobby – a way to pass time by telling the whole world the mundane details of your life. However, there is much more to blogging than you can think. Blogging these days has become a professional tool. You can establish your name and your blog with a blog.

Besides being a great way to share your thoughts, blog could also aid you in making money on line – mostly to bring traffic AND potential customers to your business. But, how does one do this?

#1 Blog about what’s important to you and your customers

You can blog about news on your company – your current customers will want to know all about your company. They want to know what’s going on and that your company is stable and in the black. But then again, you can’t blog every day (or even every week) about your company – there’s not always any news or things you can share. In this case, blog about news in your industry, people of interest (interviews with notable people in your industry can be a good subject) or important news in the world that can affect your business. This way, people will want to go back to you blog over and over again, and you’ll be able to attract new people from search engines to your blog (and your business!)

#2 Promote yourself

And why not? This is one avenue where self-promotion is norm. But of course, you can’t just keep writing how great you are – the best way is to SHOW it. Do you have a good customer service story? What about an interview with your most loyal customer, or your employee of the month (telling people why they love working for you.) Stories like these add a human element to your story.

#3 Give others credit

If you can give yourself a pat on the back, why not give the same to others? If you’ve had a great experience with a vendor or a consultant, the least you can do is give them a recommendation. While you may be wondering why you should promote other people, think about this: If one of your readers were to follow your recommendation and try out a service or business and they have a positive experience – then they’ll think of you as a reliable source of information, and recommend you to THEIR contacts. Of course this means that you’ll have to be really careful in endorsing people in your blog. You’ll have to be responsible and really only vouch for people whose services and products you really think are good. When you do blog about them, tell them and hopefully they’ll put a link to your blog from their site, which can greatly help your SEO rankings.

So don’t give blogging a pass yet – give it a try and see how it can make a difference for you.

Lorcan Kinsella
Lorcan Kinsella is one of the most sought after Digital Marketing Strategists both in Ireland and internationally, having worked with some of the biggest names in information marketing in the world, including Jeff Walker, Dan Kennedy and Tony Robbins while working with the LaunchMen. He is well known for his innovative and passionate approach to digital marketing with extensive experience in developing, defining the overall marketing strategy. Having set up a number of businesses himself and worked in sales and marketing roles over the past 15 years he understands the challenges of developing an effective social media marketing strategy and ultimately a strong brand in the changing market place of today. In addition he is Moderator of Social Media International which is a sub group of Social Media Marketing which is the 4th largest group on LinkedIn boasting 750k members and founder of Social Media Marketing Ireland. In 2013 he founded Link into Business which is a membership training site for entrepreneurs, business owners, which provides all the up to date strategies in digital marketing and social media.

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