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Take Control of Your Google Local Page

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Google is probably one of the most famous and leading companies in the internet world now. From its free website services to it’s comprehensive search engine, Google keeps its existence acquainted to millions of internet users daily. With this type of influence and range, it really matters what Google “says” about you on the Internet. Though you might not have total control on what information Google discloses on your business, it does allow you some control – especially on Google Local Pages.

Points on Google maps contains a Place page, which is like having a web page about every place all over the world and its aim is to provide all information about the place and show it altogether. These Place pages are for all kinds of locations – for example, cities, landmarks, points of interest and businesses. You can see a place page by clicking ‘more info’ in the Google map or just click the ‘more info’ on the bubble of the map.

You already have a place Page

Whether you are aware of it or not, but Google already has a Place Page of your business and it shows all the information about you, also with analysis and other contents generated by the users. It makes it even more important that one should monitor one’s reputation on the place page, address or any information added by users. More importantly, one should ‘claim’ the  business  page so that  one can add the  content – for example, videos, photos, coupons, types of  service and  products, business hours, and a backlink  to the website.

Also, once it is verified, Google shows one link on top of the page, which says ‘owner-verified listing’. This indicates the users that the page is under the control of the listing and they can be certain of the information shown there.

Improving Web Visibility

Place pages can make your business more visibility on the web. It is an additional source of information for webcrawlers to index, and send back to Google for search results information. Google always highlights its own pages on the search results first, which is the other reason that one optimized page is more important to any business.

Showcasing Your Business in Google

Controlling your Place page in Google is a good chance to provide Google complete information on your business. It’s another way to check your reputation on the web, and possible to remove any incorrect information. A  content-rich and completed  Place page makes the business more  visible  in Google site, which may attract  more  customers to your  website  and also  drive the new one.

Lorcan Kinsella
Lorcan Kinsella is one of the most sought after Digital Marketing Strategists both in Ireland and internationally, having worked with some of the biggest names in information marketing in the world, including Jeff Walker, Dan Kennedy and Tony Robbins while working with the LaunchMen. He is well known for his innovative and passionate approach to digital marketing with extensive experience in developing, defining the overall marketing strategy. Having set up a number of businesses himself and worked in sales and marketing roles over the past 15 years he understands the challenges of developing an effective social media marketing strategy and ultimately a strong brand in the changing market place of today. In addition he is Moderator of Social Media International which is a sub group of Social Media Marketing which is the 4th largest group on LinkedIn boasting 750k members and founder of Social Media Marketing Ireland. In 2013 he founded Link into Business which is a membership training site for entrepreneurs, business owners, which provides all the up to date strategies in digital marketing and social media.

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