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Steps You Can Take to be an Authority in Your Market

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Stand out from the crowdJust got off line from a group coaching session. I just love Skype, and one question that came up was, how do I get noticed or stand out from the crowd and become an authority in my market?. It’s not that you want to stand on top of a small hill and shout out to be noticed for the sake of it, but you want to be noticed in a way that it attracts people to a particular service or product that you have to offer. I said I ‘d set out 5 ways to stand out from the crowd and become an authority in your field.

So you’ve taken the leap and created your very own website – CONGRADULATIONS!, But now what do you do?  Even in this age of technology, the Internet can be a large, scary place for many people but don’t be intimidated.  Even though there are many other sites competing for the attention of every Internet user, it’s not that difficult to get noticed – if you’re willing to put yourself out there.

Get interviewed –

These days, there’s a podcast for just about any subject, and with millions of people choosing to listen, it’s easy to see why landing an interview on a popular podcast can really drive traffic to your site.

To find opportunities, first look to the podcasts you already listen to. Who among your favorites would be a good fit? Choose a few candidates, then send a introductory  email explaining why you’d be a good guest, what you’ll share with their audience, and why it will benefit the podcaster. Simple!

Can’t find a good show? Maybe it’s time to start your own!

Social Media –

In order to get your website in front of the people who can benefit from it, you will need to join a social media community such as Facebook, Twitter, or LinkedIn.  These sites will generate awareness to your site and send traffic directly to you.  There are differing opinions as to which social media platform is better but it comes down to who your audience is and where they hang out the most. Think of social media as another way for you to be able to communicate with your customers and promote everything you have to offer.

Guest Posting

Linking strategies are important when it comes to your website rank on the search engines.    Guest posts on other sites within your niche are an excellent way to receive traffic and links back to your site in order to get it noticed.  Once you have established a relationship with others in your target niche, it will be easier for you to submit articles and guest posts for them to use on their site.

 
Join a forum

These days there is a forum or community for just about anything you can think of.  Find a forum that your target market would be likely to frequent and start up a conversation.  The key is not to be a spammer, listing your website URL and then flitting off to the next forum.  Actually get into the discussion, find out what the people are looking for and see if the information, services, and products you offer can help.

Live Events

This may seem like a strange idea, but you have to understand that even in the online world, the relationships you create will make or break your business.   Not only will you be able to promote your business at live events, but you will also meet and learn from some of the experts in your niche. Some of the most successful businesses out there owe it all to the JV partnerships created during these events.  On another note, meeting new people, hearing about their successes and failures, and establishing relationships are some of the most beneficial things you can do for your self-growth and the growth of your business.

The key thing to remember when marketing your website is not to be afraid to try new things and put yourself out there.  There are so many methods and techniques you can use to build a foundation for your business.  Be yourself, and be genuine to your target market and those you want to help.  Although you may not be an overnight success, the time and effort you put into building your business  will be far more gratifying  when you do succeed.

 

Lorcan Kinsella
Lorcan Kinsella is one of the most sought after Digital Marketing Strategists both in Ireland and internationally, having worked with some of the biggest names in information marketing in the world, including Jeff Walker, Dan Kennedy and Tony Robbins while working with the LaunchMen. He is well known for his innovative and passionate approach to digital marketing with extensive experience in developing, defining the overall marketing strategy. Having set up a number of businesses himself and worked in sales and marketing roles over the past 15 years he understands the challenges of developing an effective social media marketing strategy and ultimately a strong brand in the changing market place of today. In addition he is Moderator of Social Media International which is a sub group of Social Media Marketing which is the 4th largest group on LinkedIn boasting 750k members and founder of Social Media Marketing Ireland. In 2013 he founded Link into Business which is a membership training site for entrepreneurs, business owners, which provides all the up to date strategies in digital marketing and social media.

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