One of the most common questions small business marketers are seeking to answer is, “How can I really benefit from social media?” Social media has certainly changed and improved how small to mid-size businesses can carve out space and connect in an extremely crowded marketplace. When companies participate on the social web in a meaningful way, it helps create a personal connection between customers and their brand.
One of the greatest benefits specifically for small businesses is that access to potential customers has increased tremendously. Rather than strictly focusing on paid advertising, word-of-mouth referrals, and in-store promotions, businesses can now directly find customers that may be interested in their products based on profiles, active discussions, keywords or expressed interests. This is especially key in the early stages of a business life-cycle when cash is at a premium.
There are many small businesses out there doing great social media work to stand out from the millions of options that consumers have. The connection in these cases is been the foresight to identify and commit to using in a creative manner with specific goals in mind. One of the great benefits of social media is that small businesses can be unique in executing a successful plan once they establish goals and metrics. Are you aware of other small businesses using social media to succeed? What’s their secret for success?