Digital marketing has changed a lot in the last year and now more than ever is the time to have a digital marketing plan in place, not only to track your success but also to see what doesn’t work for your company. Each company is unique in industry, size and competition, so your marketing plan should be unique to you.
Initially you should look at what you are already doing, do you have something that still fits into the market place, if yes then have you embraced the changes in marketing that took place in 2011, then from that you can make plans for 2012. There are plenty of directions you can take but understanding them is just as important, if you are unsure that this is something that can be done in house then you can always hire an external digital merketing company to look after your digital marketing solutions. There are different things to consider when this is the route you decide to take, do you know what you want from your business. If you are unsure what a digital marketing company can offer get a few quotes from a few different companies. This will give you a good understanding of what a digital marketing solution will cost you, what kind of results you would hope to see, how long till you see those kind of results. A good digital marketing company will offer you a bespoke service to include any areas that are important to you.
Things you should remember are a good understanding of what the digital marketing company are offering you as part of the service, whether they do ppc and seo, how up to date they are with their marketing skills including whether they are actively involved in social media. Make sure they practice what they preach.
If you require a Digital Marketing Plan for your company contact me on 051 440177 for more information.