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Online Media Planning

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Conceptualizing and designing cutting-edge creative and visuals is one part of the job. Targeting and communicating it to the right audience is the other and equally important part. And for those who don’t really know their way around, finding and tracking customers online can be as easy as finding a needle in a haystack. And when it comes down to calculating ROI and justifying returns, it can get really unpleasant in the boardroom.

Fortunately, our clients are saved the trouble of going through such debates. We partner with some of the best names in the business to ensure that your online advertisements reach the right target audience. Our partners include Ad-serving technology companies as well as portals and websites of all hues and habits. We execute both transnational and trans-demographic campaigns, sometimes even a combination of both.

The campaign planning commences with a detailed analysis of the requirements, based on which are able to come up with a ‘customer map’. This customer map is then used to drill down into details such as probable browsing behavior and other metrics that help our media consultants identify the right platforms viz. databases, websites etc. for the online communication. We then detail the media campaign and list out the various routes to achieve the strategic communication objectives. We delve into our extensive experience in this area to set realistic ROI milestones, so our clients are in agreement, both with us and internally. So the atmosphere in the boardroom picks up a bit.

Lorcan Kinsella
Lorcan Kinsella is one of the most sought after Digital Marketing Strategists both in Ireland and internationally, having worked with some of the biggest names in information marketing in the world, including Jeff Walker, Dan Kennedy and Tony Robbins while working with the LaunchMen. He is well known for his innovative and passionate approach to digital marketing with extensive experience in developing, defining the overall marketing strategy. Having set up a number of businesses himself and worked in sales and marketing roles over the past 15 years he understands the challenges of developing an effective social media marketing strategy and ultimately a strong brand in the changing market place of today. In addition he is Moderator of Social Media International which is a sub group of Social Media Marketing which is the 4th largest group on LinkedIn boasting 750k members and founder of Social Media Marketing Ireland. In 2013 he founded Link into Business which is a membership training site for entrepreneurs, business owners, which provides all the up to date strategies in digital marketing and social media.

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